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Create a (Semi-) Spontaneous Memory
So many terrible presentations! How often have you been to a presentation that practically put you to sleep? How many have you dreaded going to because you know how bad they're going to be? How often have you dreaded being "that" presenter! When you get a platform, don't waste it on a boring presentation! Use your agenda to create a memorable experience that your guests will genuinely enjoy. Even better if you can tailor it on the spot to the situation. We coached a music edu


A Physical Copy of Digital Collateral
Oftentimes a physical giveaway doesn't give us quite the capacity we need to create the value we want to share or even convey our message. This can be unfortunate because, not only is a physical giveaway an actual branded reminder of what we represent, but also digital material is so easily lost that our impression risks evaporating altogether. That's why it can be helpful to come up with a physical embodiment of digital collateral. This gives you the best of both worlds. Fla


When the Right Answer is Still the Wrong Answer
Often in our work, frustration arises not from a lack of expertise but because that expertise is applied to the wrong problem. This happens when someone answers a question accurately, but fails to address what the requester actually needs to know. In these situations the answer might be correct, but it is still wrong. Most of the questions that arise are efforts to resolve uncertainty or inform an important decision, however the way the question is asked does not always refle


IU Indy: An Addictive Recruitment Tool
So fun you can't stop playing... and then keep coming back!


Everyone Loves Maps!
Where the value you're offering is immediately apparent


IU Indy: Focused Program Recruitment
Use your super-specific identity to recruit more effectively
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