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Choice and Priority with Limited Resources
No one has unlimited resources. This drives every decision we make and compels us to determine our priorities. If we don’t deliberately...
IU Indy: Individualized Recruitment by School
Making it relevant for both the recipient AND the marketer
IU Indy: Keep Reading Jags
Situation In response to a call from the chancellor that literally everyone on campus should be contributing toward increased recruitment...
IU Indy: The Student Experience for Staff
Using experience to create genuine empathy
IU Indy: An Addictive Recruitment Tool
So fun you can't stop playing... and then keep coming back!
Further Considering Cost versus Value
Further considerations on improving the ratio of cost to value
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