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Often in our work, frustration arises not from a lack of expertise but because that expertise is applied to the wrong problem. This happens when someone answers a question accurately, but fails to address what the requester actually needs to know. In these situations the answer might be correct, but it is still wrong. Most of the questions that arise are efforts to resolve uncertainty or inform an important decision, however the way the question is asked does not always refle

So fun you can't stop playing... and then keep coming back!

Where the value you're offering is immediately apparent

Use your super-specific identity to recruit more effectively

Sometimes you just have to spell it out

Mail them something they'll open AND keep