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Posts
Combining Brand, Product, and Experience
Finding the right combination to be truly effective
Healthcare: Marketing They'll Hold Onto
Give them something they can't get rid of
Healthcare: Age-Effective Giveaways
Match the giveaway to your audience
Healthcare: Creating an Expanded Market
Help them realize how much they need you
Adding "Potential" Value
Sometimes the most effective marketing is "for later"
Capturing Theme
When first you need to determine identity
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