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Posts


Capturing Theme
When first you need to determine identity


Using Location in Marketing
Meet them where they (literally) are


Higher Ed's Perfect Storm
Unsurprising but still somehow unexpected


Leading Indicators in Volatile Environments
Developing and using leading indicators appropriately and effectively


UTPB: Recruiting Target-Adjacent Fans
There are lots of ways to reach people


UTPB: Truly Local Alumni
You'll find them if you look
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