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USC Thornton School of Music: Matching Event over Message
Know when giveaways not directly tied to the message can make sense
Marian University: Promoting Academic Extracurriculars
Any giveaway has to directly match what you're promoting
When Toys Work
Everyone loves toys, but as swag they have to match your purpose
Marian University: Useful and Faith-Promoting
Promoting faith WHILE adding value
IU Indy: Individualized Recruitment by School
Making it relevant for both the recipient AND the marketer
IU Indy: Keep Reading Jags
Situation In response to a call from the chancellor that literally everyone on campus should be contributing toward increased recruitment...
IU Indy: The Student Experience for Staff
Using experience to create genuine empathy
IU Indy: An Addictive Recruitment Tool
So fun you can't stop playing... and then keep coming back!
Healthcare: Marketing They'll Hold Onto
Give them something they can't get rid of
Healthcare: Age-Effective Giveaways
Match the giveaway to your audience
Healthcare: Creating an Expanded Market
Help them realize how much they need you
Adding "Potential" Value
Sometimes the most effective marketing is "for later"
Capturing Theme
When first you need to determine identity
UTPB: Recruiting Target-Adjacent Fans
There are lots of ways to reach people
UTPB: Truly Local Alumni
You'll find them if you look
UTPB: The Storybook Squad
Meet them where they are, literally!
UTPB: Creating the Tools You Need
If they don't exist, make your own!
UTPB: Actually Reaching Everyone
If you find the right thing, you won't have to talk people into wanting it
UTPB: Value-Added Recruitment
Making Singers Stronger, then Recruiting Stronger Singers
UTPB: Leveraging Your Experts
You already have more expertise on hand than you realize
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