Posts

Where the value you're offering is immediately apparent

Use your super-specific identity to recruit more effectively

Sometimes you just have to spell it out

Mail them something they'll open AND keep

Don't just recruit them, keep them!

Know when giveaways not directly tied to the message can make sense

Any giveaway has to directly match what you're promoting

Everyone loves toys, but as swag they have to match your purpose

Promoting faith WHILE adding value

Making it relevant for both the recipient AND the marketer

Situation In response to a call from the chancellor that literally everyone on campus should be contributing toward increased recruitment...

Using experience to create genuine empathy

So fun you can't stop playing... and then keep coming back!

Give them something they can't get rid of

Match the giveaway to your audience

Help them realize how much they need you

Sometimes the most effective marketing is "for later"

When first you need to determine identity

There are lots of ways to reach people

You'll find them if you look