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Posts
Using Location in Marketing
Meet them where they (literally) are
Higher Ed's Perfect Storm
Unsurprising but still somehow unexpected
Leading Indicators in Volatile Environments
Developing and using leading indicators appropriately and effectively
UTPB: Recruiting Target-Adjacent Fans
There are lots of ways to reach people
UTPB: Truly Local Alumni
You'll find them if you look
UTPB: The Storybook Squad
Meet them where they are, literally!
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