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IU Indy: Individualized Recruitment by School
Making it relevant for both the recipient AND the marketer
IU Indy: Keep Reading Jags
Situation In response to a call from the chancellor that literally everyone on campus should be contributing toward increased recruitment...
IU Indy: The Student Experience for Staff
Using experience to create genuine empathy
IU Indy: An Addictive Recruitment Tool
So fun you can't stop playing... and then keep coming back!
Further Considering Cost versus Value
Further considerations on improving the ratio of cost to value
Marketing via Events
Creating a compelling new event series
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