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Discounting for Increased Buy-In
Motivating customers to contribute to the cost


USC Thornton School of Music: Music Professions Index (MPI)
Changing the way everyone thinks about music careers, almost instantly


USC Thornton School of Music: Smarter Musicians
Marketing that is sticky because it makes people better


USC Thornton School of Music: The Circle of Fifths
Multiple uses for the right tool


USC Thornton School of Music: Musician Swag
Relevant swag with greater staying power


USC Thornton School of Music: Faculty Recruitment Initiative
Empowering faculty participation in recruitment
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